Poster for MBC

Digital.

For the Korea broadcasting station called 'MBC' 's poster design contest. There 2013's slogan is 'Passion MBC, Passion Korea'. I had to design the poster which describe the slogan visually.

First, I questioned myself about passion and I thought passion is beyond age, gender, job, race. Passion is from someone who appreciates their life, someone who has dream and someone who does their best for anything they do. Therefore I wanted to draw people with happiness. Moreover people in the frame means that MBC delivers their story and everyone represents Korea and their passion. 

I've described every small details. This is Korea. Enjoy! ^ ^